The AI Employee — BACINI CRM
Now Available

Hire the one employee who never misses a call.

A 24/7 AI receptionist, follow-up caller and content creator that answers every call, rings your new leads back within seconds, replies to every message, and books appointments while you're asleep, on a job, or with a client.

The Full Suite + AI Employee
$595/mo
+ $2,500 one-time setup retainer
∞ Unlimited AI included — never metered

✓ Setup retainer WAIVED + 2 months FREE with an annual plan ($5,950/yr)

✓ Unlimited AI — no per-minute or per-message charges, ever

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The Full Suite + AI Employee is a plan in its own right — and the AI Employee is also an add-on. Start on it from day one, move up to it later, or add it to BACINI Means Business. Either way it's +$400/mo over the plan beneath it.

Your planWithout AIWith AI Employee
The Full Suite$195/mo$595/mo
The Full Suite + BACINI Means Business$1,495/mo$1,895/mo

Same $400 either way. Start here, or start lower and move up when you're ready — your data comes with you.

The team member that never sleeps, never calls in sick, and never drops a lead.

Built natively inside the platform with GoHighLevel's Agent Studio. Trained on YOUR business. Working 24/7/365 — and never charged by the minute.

📞

Voice AI — Inbound

Every inbound call answered instantly. No voicemail, no missed leads, no "please hold." Your AI Employee picks up, qualifies the caller, answers their questions, and books them — 24/7.

  • Answers every call — nights, weekends, holidays
  • Qualifies leads by asking the right questions
  • Books appointments directly into your calendar
  • Transfers to a human when the call needs one
  • Trained on your FAQs, pricing, and services
📲

Voice AI — Outbound

Someone fills in your form at 9pm. Your AI Employee rings them back before they've finished browsing your competitor's site — books them in, updates the record, texts a confirmation, and logs the whole thing.

  • Fires from any workflow — new lead, no-show, missed call, unanswered quote
  • Books the appointment during the call
  • Transfers to a human, or sends an SMS, right from the call
  • Updates contact fields and triggers follow-up workflows automatically
  • Calls only 8am–8pm in the contact's own timezone
  • Skips Do Not Disturb contacts; one call per number per day
  • Dashboard with attempts, connections, sentiment, recordings and transcripts
  • Same country as your business number. Requires KYC verification on your account. Consent is your responsibility — see the FAQ. Not a cold-calling tool.
💬

Conversation AI

Handles website chat, SMS, Facebook Messenger, Instagram DMs, and WhatsApp from a single AI brain. Responds in seconds, books through natural conversation, and tracks full context across every channel.

  • Every channel — chat, SMS, social DMs, WhatsApp
  • Responds in seconds to every inquiry
  • Books appointments through natural conversation
  • Full conversation context across channels
  • Multi-language support across every channel

Reviews AI

Automatically sends review requests after every appointment. Generates thoughtful responses to positive reviews. Flags negative reviews for your personal attention so nothing slips through.

  • Auto-sends review requests post-appointment
  • Generates personalized review responses
  • Flags negative reviews for human attention
  • Builds your reputation while you sleep
✍️

Content AI

Writes email campaigns, blog posts, social media captions, and ad copy on demand. Generates images for your content. Turns "I need a marketing email" into a polished draft in seconds.

  • Email campaigns and drip sequences
  • Blog posts and long-form content
  • Social media captions and ad copy
  • AI-generated images for your content
🚀

Funnel AI + Workflow AI

Describe what you want in plain English — and watch it build. Complete funnels from a text description. Multi-step automations scaffolded in minutes, not hours. Cut your build time dramatically.

  • Builds complete funnels from a text prompt
  • Scaffolds multi-step automations from English
  • Cuts build time from hours to minutes
  • Edit and refine with natural language

Your AI is unlimited. Genuinely.

Most AI phone services charge you by the minute — which means the busier you get, the more it costs, and a good month feels like a bad invoice. Ours doesn't work that way. Answer 40 calls this month or 4,000: your AI costs exactly the same.

∞ Unlimited — never metered
  • Voice AI — inbound calls
  • Voice AI — outbound follow-up
  • Conversation AI — chat, SMS, DMs
  • Reviews AI
  • Content AI
  • Funnel AI & Workflow AI
⏱ Billed by usage
  • Phone minutes
  • Text messages
  • Email sends

Billed per use from your account wallet, at the same rate whether a person or the AI is on the line. Typically $15–$40/month for a small business.

Unlimited AI is subject to fair-use terms. It's built for a real business running real conversations — not for automated bulk-generation at a scale that degrades the platform. No ordinary business will come close to that line. Usage that does breach those terms may be throttled, limited or suspended, and because these controls sit with the underlying platform, that can happen without advance notice.

So your staff stops chasing — and your calendar stays full.

🕐
Always On, 24/7/365

Answers calls, chats, and messages at 2am just like 10am. Never misses a beat.

🧠
Trained to YOUR Business

Upload your FAQs, pricing, services, and SOPs. It knows your business inside and out.

🗣️
Sounds Like a Person

Natural AI voices with a range of accents. On everyday calls, most callers don't think twice.

📋
Qualifies & Books

Asks the right questions, determines fit, and books qualified prospects into your calendar.

🔀
Knows When to Hand Off

Complaints, emergencies, or hot leads get transferred to your team instead of guessed at.

💬
Every Channel Covered

Inbound and outbound calls, chat, SMS, Facebook, Instagram, WhatsApp — one AI brain.

🌎
54 Languages, 340+ Voices

Choose language, accent, gender and voice — or import your own branded voice.

📊
Post-Call Summaries

Action points for your staff after every conversation. Nothing gets lost in translation.

Being straight with you about what it does well

On structured calls — booking, hours, pricing, directions, qualifying a new enquiry — your AI Employee handles most conversations start to finish, and callers rarely think twice. On complex, emotional, or open-ended conversations, it's better at recognising it's out of its depth and handing you the call than at pretending otherwise. Typically it resolves the routine 70–85% and escalates the rest — which is exactly what you want it doing. We'd rather set that expectation now than oversell you and disappoint you in month two.

This isn't right for every business. Here's how to tell.

We'd rather you skip the add-on than pay $400 a month for something that doesn't suit how you work.

Worth it if…

  • You're missing calls — or sending them to voicemail — and you know some of those were customers
  • Leads sit for hours before anyone follows up
  • Most of your calls are routine: booking, hours, pricing, directions, availability
  • You're paying for an answering service, or thinking about hiring a receptionist
  • Enquiries arrive after hours and on weekends
  • Nobody has time to chase no-shows or ask for reviews

Probably skip it if…

  • Your clients expect a specific person to answer, and an AI would feel wrong to them
  • Almost every call is complex, sensitive, or emotional
  • You already have front-desk staff with capacity to spare
  • Your call volume is genuinely low and nothing is slipping through
  • You'd rather have people do it — which is a completely legitimate way to run a business

Not sure? Start with The Full Suite at $195/mo, run your business on it, and add the AI Employee later when you can see exactly where the calls are going. Nothing is rebuilt when you upgrade.

What this coverage costs without BACINI CRM.

The AI Employee is $400/mo on top of your plan. Here's what the same coverage would cost you otherwise.

Full-time receptionist (salary + benefits)$3,500–$5,000/mo
24/7 answering service (Ruby, Smith.ai, etc.)$500–$2,500/mo
Virtual assistant for lead follow-up$800–$2,000/mo
After-hours call coverage$300–$800/mo
AI chatbot platform (Intercom, Drift)$74–$500/mo
AI content writing tools (Jasper, Copy.ai)$39–$99/mo
Total to replicate AI Employee coverage$5,200–$10,900+/mo
BACINI CRM AI Employee add-on+$400/mo

A $400/mo add-on that replaces $5,200–$10,900+ in staff and tools.

It's like hiring a receptionist, a front-desk assistant, and a content writer — for less than one part-time employee, with no meter running.

Choose how you want to pay.

All options include every Full Suite feature, the complete AI Employee stack with unlimited AI usage, and done-for-you onboarding.

Monthly

$595/mo

+ $2,500 setup retainer

Pay month-to-month. No long-term commitment required.

  • All Full Suite features
  • Complete AI Employee stack
  • Unlimited AI usage
  • Cancel anytime
Start Monthly →

Unlimited AI is included in all three payment options above. Your AI Employee is never metered. Only the phone line itself — calls, texts and emails — is billed by usage.

📊 What usage actually costs — a real month
500 text messages$12.45
300 minutes of calls$7.65
2,000 marketing emails$4.00
AI handling every one of them$0.00
Typical monthly usage total~$24

The AI line is genuinely zero — it's included in your plan, not metered. What you pay for is the calls, texts and emails themselves. Most small businesses land between $15 and $40/month, and you watch it climb in real time rather than discovering it on an invoice.

All options require a funded account wallet for communication fees — SMS, MMS, phone calls and email sends. AI usage is not billed from the wallet; it's included in your plan, subject to fair-use terms. Full rate card in the FAQ and disclosures below.

Frequently Asked Questions

Is the AI really unlimited, or is there a catch?
Really unlimited. Voice AI (inbound and outbound), Conversation AI, Reviews AI, Content AI, Funnel AI and Workflow AI are all included with no per-use charge. Answer 40 calls a month or 4,000 — the AI costs you exactly the same. There is no overage bill, because there is no meter.

The catch, such as it is: unlimited usage is subject to fair-use terms. It's built for a real business running real conversations — not for automated bulk-generation at a scale that degrades the platform for everyone else. No ordinary business will come close to that line. Usage that does breach those terms may be throttled, limited or suspended; because those controls sit with the underlying platform rather than with us, that can take effect without advance notice.

What is metered is the phone line itself — calls, texts and emails, billed per use from your account wallet. Those cost the same whether a person or the AI is on the line.
Do I have to take the AI Employee, or can I add it later?
Both are available to you. The Full Suite + AI Employee is a plan you can start on today at $595/mo. The AI Employee is also an add-on you can bolt onto a plan you're already running — +$400/mo either way, whether you're moving up from The Full Suite at $195/mo or adding it to BACINI Means Business at $1,495/mo.

Plenty of businesses genuinely don't want an AI answering their phone, and that's a perfectly good reason not to pay for one. You can start on The Full Suite, see where your calls actually go, and add the AI later if the gaps show up. Your contacts, workflows, funnels and data all carry over — nothing is rebuilt.
What's included in the $2,500 setup retainer?
Complete done-for-you onboarding: full account configuration, CRM and pipeline setup, AI Employee training and knowledge base setup, voice agent configuration, workflow automation, funnel creation, and team training sessions. This is a one-time, non-refundable fee — waived only with an annual subscription.
How do the commitment options work?
Two options. Monthly is $595/mo plus the $2,500 setup retainer, with no commitment — cancel any time. Annual is $5,950/yr with the setup retainer waived and two months free, saving you $3,690 in year one.

The annual structure is permanent, not promotional: you pay for ten months and get twelve, on every renewal, for as long as you stay enrolled. If our standard pricing ever changes, your annual plan keeps that same two-months-free relationship.

The annual plan is also the only way to have the setup retainer waived. If you cancel an annual term early, the remaining balance of the term — including the waived $2,500 setup retainer — becomes due immediately.
Are there additional costs beyond the monthly subscription?
Yes — but far fewer than you'd expect, and we'd rather show you the whole list than surprise you.

Your AI is never billed by usage. It's included. What's metered is the phone line: calls, texts and emails, billed from a wallet you fund with a card on file. That's the complete list:
Text message (SMS)$0.0249 / segment
Inbound phone call$0.0255 / min
Outbound phone call$0.042 / min
Email send$2.00 / 1,000
Email verification$0.0075 each
WhatsApp conversation$0.222 each
A three-minute call your AI Employee handles start to finish costs you about 8 cents — phone minutes only. Most small businesses spend $15–$40/month in total usage, and real-time tracking is always available in your dashboard.
Can the AI Employee make outbound calls?
Yes — natively, and it's more capable than most people expect.

What it does on the call: books the appointment, updates the contact record with what it learned, triggers your follow-up workflows, sends an SMS during or after the call, and transfers to a human when the conversation needs one. Every call is logged with a recording, a full transcript, and a positive/neutral/negative sentiment read, traceable back to the workflow that fired it.

How it's triggered: from inside a workflow, not from a dialler pointed at a list. "A lead submitted the callback form." "A client no-showed yesterday." "A quote has gone unanswered for three days."

The guardrails, all enforced by the platform:
  • Calls placed only between 8:00am and 8:00pm in the contact's own timezone
  • Do Not Disturb contacts skipped automatically
  • Each number called at most once per day, and no more than 14 times in 14 days
  • Up to 1,000 calls per day per account, at 10 per minute
  • Calls only to numbers in the same country as your business number
  • Your account must complete KYC verification and have outbound calling enabled before it runs at all
The part that's on you, not the software: the platform does not verify consent before dialling. That responsibility sits with your business. Outbound AI calling is for people who asked to hear from you — the ones who ticked the box, the no-shows rebooking, the customers who opted in. Calling people who never consented creates real TCPA exposure, and the liability lands on you, not on the platform.

This is not a cold-calling tool, and we won't configure it as one. We'll set up consent capture properly during onboarding so the follow-up you're running is the kind you can defend. This is general information about platform functionality, not legal advice — check your obligations with your attorney.
Will my callers know it's an AI?
On everyday calls — booking an appointment, asking your hours, checking pricing or availability — most callers don't think twice. The voices are natural and you choose the accent, gender and tone that fits your business, or import your own.

On complex, emotional or open-ended conversations, some people will notice, and your AI Employee is built to hand those calls to a human rather than push through. In practice it resolves roughly 70–85% of routine calls on its own and escalates the rest — which is exactly what you want it doing. We'd rather tell you that now than have you find out in month two.
What's the difference between this and The Full Suite?
The Full Suite ($195/mo) gives you every platform feature — CRM, funnels, websites, email/SMS marketing, calendars, payments, courses, communities, reputation, social scheduling, automations and more. It does not include AI.

Adding the AI Employee (+$400/mo, so $595/mo total) puts a 24/7 AI voice agent on your inbound calls and automated outbound follow-up on your new leads, plus Conversation AI across every messaging channel, Reviews AI, Content AI, Funnel AI and Workflow AI — all with unlimited usage. Essentially a receptionist, a front-desk assistant and a content writer working around the clock for a fraction of the cost.
Is the AI Employee HIPAA compliant?
BACINI CRM includes HIPAA compliance built into the platform at no extra charge, including AES-256 encryption, BAA signing, audit logging, MFA enforcement, and role-based permissions. For medical practices using the AI Voice Agent, ensure that your voice AI configuration and any third-party integrations in the call chain also maintain HIPAA compliance. We'll help you configure this correctly during onboarding.
How long does onboarding take?
Most accounts are fully set up and live within 30 days. AI Employee onboarding includes knowledge base training, voice agent configuration and testing, workflow automation, funnel creation, and team training sessions. You'll need to attend scheduled Zoom onboarding meetings, and we recommend having the team members who'll use the platform day-to-day join as well.

📋 Important Disclosures

The AI Employee is an optional add-on priced at $400/mo above your base plan. The Full Suite is $195/mo; The Full Suite + AI Employee is $595/mo. BACINI Means Business is $1,495/mo; with the AI Employee added it is $1,895/mo. The AI Employee may be added or removed at any time subject to the terms of any active commitment.
The $2,500 one-time setup retainer is non-refundable and is required on all monthly accounts. The setup retainer is waived only with an annual subscription. If an annual subscription is cancelled before the end of its term, the waived setup retainer amount ($2,500) becomes due in addition to the remaining subscription balance.
The Annual plan is $5,950/yr — equivalent to 10 months at $595/mo, i.e. 2 months free — plus the waived $2,500 setup retainer, for first-year savings of $3,690. The two-months-free structure applies to every subsequent annual renewal for as long as the subscription remains continuously active, including if standard pricing changes. Early cancellation will result in the remaining balance of the term and the waived retainer becoming due immediately.
Unlimited AI usage is subject to fair use. Voice AI, Conversation AI, Reviews AI, Content AI, Funnel AI and Workflow AI are included in the subscription without per-use charges. Unlimited usage is intended for ordinary business operation. Usage that is excessive, abusive, automated at bulk scale, or that materially degrades platform performance may be throttled, limited, suspended, or require a plan change, consistent with the underlying platform's acceptable use terms. These controls are enforced by the underlying platform and may take effect without advance notice. BACINI CRM cannot guarantee prior notification of any such action.
Communication services are billed by usage in addition to your subscription. SMS, MMS, phone calls and email sends are billed based on usage from an account wallet funded by a credit card on file. You are responsible for maintaining a funded wallet to ensure uninterrupted service.
Current usage rates (2026, subject to change): SMS $0.0249/segment · Inbound calls $0.0255/min · Outbound calls $0.042/min · Email sends $2.00 per 1,000 · Email verification $0.0075 each · WhatsApp conversations $0.222 each. MMS and international rates vary; current rates for all services are published in your dashboard. Actual costs depend on volume, message length, carrier fees, and destination.
Voice AI outbound calling — conditions of use. Outbound AI calls are initiated from workflows only and require the account to have completed KYC verification with outbound calling enabled. Calls are placed only to contacts who have opted in and do not have Do Not Disturb enabled, and only to phone numbers in the same country as the calling location. Calls are scheduled between 8:00 AM and 8:00 PM in the contact's phone-number timezone. Rate limits apply: up to 1,000 calls per location per day, up to 10 calls per minute, a maximum of one call per contact per day, and no more than 14 calls to any number within 14 days. Outbound calling may pause automatically if an account exceeds acceptable-use thresholds. The platform does not perform contact-consent validation before placing calls — obtaining and documenting prior express written consent under the Telephone Consumer Protection Act (TCPA) and any applicable state law is the sole responsibility of the subscriber. BACINI CRM does not configure automated outbound calling to non-consenting contacts. This is general information about platform functionality and is not legal advice; consult your attorney regarding your obligations.
BACINI CRM is powered by GoHighLevel's infrastructure. Platform features, AI capabilities, availability, and third-party integrations are subject to GoHighLevel's operational status and updates. AI voice quality, response times, and language support are dependent on underlying AI model providers. Automated voice and chat agents resolve most routine interactions but escalate complex or sensitive conversations to a human; they are not a complete replacement for staff judgement.
HIPAA compliance is available and included in all plans once activated. HIPAA compliance applies to the BACINI CRM platform; third-party tools, integrations, voice AI providers, or external communication channels connected to your account may require their own BAA and compliance verification.
All prices listed are in USD. BACINI CRM reserves the right to update pricing with 30 days' written notice. Committed-term pricing is honored for the duration of the commitment period.

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Every tool. Every AI capability, unlimited and unmetered. One platform, one predictable monthly rate.

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